makeO
- Industry
- Clinical Beauty Technology
- Founded Year
- 2018
- Headquarters
- Mumbai, India
- Employee Count
- 500
Key People
- Vikas Goyal - Co-founder & CEO
- Anurag Goyal - Co-founder & COO
- Siddharth Goyal - Co-founder & CTO
Assessment
- Team
-
Aspect: First-time 10+ yrs
Summary: The founding team comprises first-time entrepreneurs with over a decade of experience in their respective fields.
The leadership's extensive experience in their domains is valuable; however, their first-time entrepreneurial status in the MedTech sector may present challenges in navigating the industry's unique demands.
- Clinical Need
-
Aspect: Strong
Summary: There is a strong demand for clinical beauty solutions in India and the GCC, addressing a significant market need.
The increasing consumer awareness and demand for non-invasive aesthetic treatments in regions like India and the GCC underscore the strong clinical need for makeO's services.
- Competition
-
Aspect: Somewhat crowded
Summary: The market has several players offering similar clinical beauty solutions, indicating moderate competition.
While makeO operates in a growing market, the existence of other established players offering comparable services suggests a competitive landscape that could impact the company's market share.
- Technical Challenge
-
Aspect: Predictable
Summary: The technical aspects of delivering clinical beauty treatments are well-established and manageable.
The technologies and procedures involved in clinical beauty treatments are standardized, reducing the likelihood of unforeseen technical difficulties.
- Patent
-
Aspect: None
Summary: The company does not hold any patents for its services or technologies.
Without proprietary technologies or patents, makeO may face challenges in differentiating its offerings; however, this also means fewer legal hurdles related to intellectual property.
- Financing
-
Aspect: Well-funded
Summary: The company has secured substantial funding from reputable investors.
Investments from firms like Sequoia Capital India and Eight Roads Ventures provide makeO with the necessary capital to scale operations and enhance service offerings.
- Regulatory
-
Aspect: 510k/PMA
Summary: The company complies with necessary regulatory requirements for its services.
Compliance with health and safety regulations is crucial in the clinical beauty industry to maintain customer trust and avoid legal issues.
Opportunity Rollup
- Odds of Success
- 3.2
- Peak Market Share
- 4.4
- Segment CAGR
- 10.93%
- Market Segment
- Clinical Beauty Technology
- Market Sub Segment
- Non-invasive Aesthetic Treatments
| Year Post Launch | Market Penetration (%) |
|---|---|
| 1 | 0.22 |
| 2 | 0.66 |
| 3 | 1.54 |
| 4 | 3.08 |
| 5 | 4.40 |
Key Takeaway
makeO operates in a growing market with strong demand for non-invasive aesthetic treatments, supported by substantial funding and a capable team, but faces challenges from competition and regulatory complexities.