LifeQ

Industry
Biometric Data Analytics
Founded Year
2014
Headquarters
5755 North Point Parkway, Suite 96, Alpharetta, GA 30022, United States
Employee Count
100

Key People

  • Laurie Olivier - Chief Executive Officer & Co-Founder
  • Franco du Preez - Chief Science Officer & Co-Founder
  • Etienne Terblanche - Chief Technology Officer
  • Andrew Brummer - Chief Service Officer
  • Armin Deffur - Chief Medical Officer
  • Liani du Preez - Chief Financial Officer
  • Nina Uys - SVP Operations
  • Sean Schickerling - VP Product-Consumer
  • Thinus Gerber - VP Finance: Reporting & Compliance
  • Wynand Pieters - VP Systems Architecture

Assessment

Team
Aspect: Multiple successful MedTech entrepreneurs
Summary: The leadership team comprises experienced professionals with diverse backgrounds in technology, science, and business.

LifeQ's leadership includes individuals with significant global corporate, startup, business development, and venture capital experience. For instance, CEO Laurie Olivier has over 40 years of experience in more than 50 companies, with qualifications in electronics engineering, business administration, and data science. Chief Science Officer Franco du Preez holds a PhD in computational systems biology and has substantial research and lecturing experience. This depth of expertise across the team enhances the company's capability to innovate and navigate the MedTech industry effectively.

Clinical Need
Aspect: Very Strong
Summary: LifeQ addresses critical health monitoring needs through wearable technology.

With 85% of all health costs today related to chronic diseases, the importance of monitoring and diagnosing as early as possible cannot be overstated. LifeQ's technology enables early detection and treatment of conditions such as cardiovascular disease, respiratory disorders, and sleep apnea. By providing continuous, non-invasive health monitoring, LifeQ's solutions cater to a pressing need in both consumer and clinical markets, offering potential for substantial impact on public health.

Competition
Aspect: Somewhat crowded
Summary: The wearable health technology market has multiple players, but LifeQ offers unique value.

The market for wearable health devices includes several established companies. However, LifeQ differentiates itself by providing business-grade biometrics and health information derived from wearable devices, enabling early detection and management of health issues. Their partnerships with prominent global entities such as Samsung, Xiaomi, Fossil Group, and Montblanc further strengthen their market position. Despite the competitive landscape, LifeQ's unique value propositions and strategic alliances position it favorably.

Technical Challenge
Aspect: Predictable
Summary: LifeQ's technology is based on established scientific principles, reducing technical risk.

LifeQ employs a computational systems biology approach to extract and deliver relevant and meaningful person-specific digital biomarkers from curated data derived from wearable devices. This method is grounded in well-established scientific principles, allowing for predictable development pathways and reducing the likelihood of unforeseen technical challenges. Their focus on continuous validation and adherence to regulatory standards further mitigates technical risks.

Patent
Aspect: Strong
Summary: LifeQ has a robust patent portfolio supporting its technology.

LifeQ has developed a suite of science-based analytics solutions and diverse technology infrastructure, which are supported by a strong patent portfolio. These patents cover various aspects of their technology, including methods for extracting and delivering digital biomarkers from wearable device data. This intellectual property protection enhances their competitive position and provides barriers to entry for potential competitors.

Financing
Aspect: Well-funded
Summary: LifeQ has secured significant funding from a diverse group of investors.

LifeQ has raised a total of $47 million in funding from a diverse group of investors, including venture capital firms, technology specialists, and individual entrepreneurs across five continents. This substantial financial backing enables the company to invest in research and development, expand its market reach, and enhance its product offerings. The support from strategic investors also provides valuable industry insights and potential partnership opportunities.

Regulatory
Aspect: 510k/PMA
Summary: LifeQ's solutions are designed to meet regulatory standards, facilitating market entry.

LifeQ has created a solid foundation for the future of health with FDA approvals for a range of their solutions. From the outset, they have curated, trialed, and validated all of their biomarkers and solutions, and are rapidly leveraging these outcomes in driving FDA clearance. This proactive approach to regulatory compliance facilitates smoother market entry and builds trust with consumers and partners.

Opportunity Rollup

Odds of Success
3.5
Peak Market Share
4.4
Segment CAGR
9.5%
Market Segment
Wearable Health Technology
Market Sub Segment
Biometric Data Analytics
Year Post Launch Market Penetration (%)
1 0.22
2 0.66
3 1.54
4 3.08
5 4.40

Key Takeaway

No key takeaway provided.