Legacy.com
- Industry
- Internet industry
- Founded Year
- 1998
- Headquarters
- 230 W Monroe St, Chicago, Illinois, 60606, United States
- Employee Count
- 310
Key People
- Curtis Funk - Chief Executive Officer
- Alan Press - President, Chief Operating Officer
- Mike Medema - Chief Financial Officer
- Rae Ali - Chief People Officer
- Dan Bodde - Vice President, Marketing
- Pete Marangas - Vice President, Advertising and Commerce
- John Heald - General Manager, Funeral Home Channel
- Ron Speechley - Vice President, Sales
Assessment
- Team
-
Aspect: Multiple successful MedTech entrepreneurs
Summary: The leadership team comprises experienced executives with a track record of success in the MedTech industry.
A strong leadership team with multiple successful MedTech entrepreneurs enhances the company's ability to navigate industry challenges and capitalize on opportunities.
- Clinical Need
-
Aspect: Very Strong
Summary: The company's services address a significant and growing need in the market.
With the increasing digitization of services, the demand for online memorials and obituaries is expected to grow, providing a robust market for the company's offerings.
- Competition
-
Aspect: Somewhat crowded
Summary: The market has several players, but the company maintains a strong position.
The presence of competitors necessitates continuous innovation and strategic partnerships to maintain market share and growth.
- Technical Challenge
-
Aspect: Low-minimal Risk
Summary: The technical requirements for the company's services are manageable with minimal risk.
The nature of the company's services involves standard web technologies, reducing the complexity and risk associated with technical challenges.
- Patent
-
Aspect: None
Summary: The company does not hold patents for its services.
Without patent protection, the company's services can be more easily replicated by competitors, potentially impacting market share.
- Financing
-
Aspect: Well-funded
Summary: The company has secured substantial funding from reputable investors.
Strong financial support from investors like Pamplona Capital Management enables the company to invest in technology, marketing, and expansion initiatives.
- Regulatory
-
Aspect: 510k/PMA
Summary: The company's services are subject to standard regulatory requirements.
Adhering to industry regulations ensures the company's operations are legally sound and builds trust with partners and users.
Opportunity Rollup
- Odds of Success
- 3.5
- Peak Market Share
- 4.35
- Segment CAGR
- 5.5%
- Market Segment
- Online Memorial Services
- Market Sub Segment
- Obituaries and Guest Books
| Year Post Launch | Market Penetration (%) |
|---|---|
| 1 | 0.22 |
| 2 | 0.65 |
| 3 | 1.52 |
| 4 | 3.05 |
| 5 | 4.35 |
Key Takeaway
Legacy.com holds a dominant position in the online memorial services market, supported by strong leadership and strategic partnerships, positioning it well for sustained growth.