Uncharted Supply Co.
- Industry
- Retail
- Founded Year
- 2016
- Headquarters
- 1260 Iron Horse Drive, Suite A, Park City, UT 84060, United States
- Employee Count
- 8
Key People
- Christian Schauf - Co-Founder & Chief Executive Officer
- Josh Anderson - Co-Founder & Chief Technology Officer
- Mike Escamilla - Co-Founder
- Mike Dufner - Chief Financial Officer
- Todd Ballard - Marketing Advisor
Assessment
- Team
-
Aspect: First-time 10+ yrs
Summary: The founding team comprises individuals with over a decade of experience in their respective fields, bringing a wealth of knowledge to the company.
The leadership team, including CEO Christian Schauf and CTO Josh Anderson, have substantial experience in their domains, contributing to the company's strategic direction and product development.
- Clinical Need
-
Aspect: Me too
Summary: The market for personal preparedness products is well-established, with numerous existing solutions available.
While Uncharted Supply Co. offers innovative products like the Seventy2 Survival System, the personal preparedness market is crowded with similar offerings, making it difficult to stand out.
- Competition
-
Aspect: Very crowded
Summary: The personal preparedness market is highly competitive, with numerous established players.
The market includes many companies offering survival gear and emergency preparedness products, posing significant competition to Uncharted Supply Co.
- Technical Challenge
-
Aspect: Low-minimal Risk
Summary: The technical complexity of developing personal preparedness products is relatively low.
The design and manufacturing of survival kits and related products do not involve high technical challenges, allowing for efficient production and innovation.
- Patent
-
Aspect: Applied
Summary: The company has applied for patents but has limited granted patents.
Uncharted Supply Co. has one granted patent for a quick-fill inflatable watercraft, indicating some level of innovation but limited intellectual property protection.
- Financing
-
Aspect: Medium
Summary: The company has secured moderate funding from investors.
Investments from entities like Black Oak Capital and The Chernin Group provide financial support, but further capital may be required to scale operations and market presence.
- Regulatory
-
Aspect: 510k/PMA
Summary: The products do not require extensive regulatory approvals.
As the products are non-medical survival gear, they are not subject to stringent regulatory processes, allowing for quicker time-to-market.
Opportunity Rollup
- Odds of Success
- 3.55
- Peak Market Share
- 4.9
- Segment CAGR
- 5.0%
- Market Segment
- Personal Preparedness Products
- Market Sub Segment
- Survival Gear and Emergency Kits
| Year Post Launch | Market Penetration (%) |
|---|---|
| 1 | 0.25 |
| 2 | 0.74 |
| 3 | 1.72 |
| 4 | 3.43 |
| 5 | 4.90 |
Key Takeaway
Uncharted Supply Co. operates in a competitive market with a strong team and innovative products but faces challenges in differentiation and market penetration.