CVRx, Inc.

Industry
Medical Devices
Founded Year
2001
Headquarters
Minneapolis, Minnesota, USA
Employee Count
206

Key People

  • Kevin Hykes - President, Chief Executive Officer and Director
  • Jared Oasheim - Chief Financial Officer
  • Robert Allen John - Chief Revenue Officer
  • Paul Pignato - Vice President of Research, Development and Operations
  • Jonelle R. Burnham - Vice President and General Counsel
  • Paul Verrastro - Chief Marketing and Strategy Officer
  • Tonya A. Austin SPHR - Chief Human Resources Officer
  • Dr. Philip B. Adamson M.D., M.Sc. - Chief Medical Officer
  • Bonnie Handke M.B.A., R.N. - Senior Vice President of Patient Access, Reimbursement, and Healthcare Economics

Assessment

Team
Aspect: Multiple successful MedTech entrepreneurs
Summary: The leadership team comprises experienced professionals with significant backgrounds in medical devices and healthcare.

The executive team includes individuals with substantial experience in the medical device industry, such as CEO Kevin Hykes and CFO Jared Oasheim, indicating a strong foundation for strategic decision-making and operational execution.

Clinical Need
Aspect: Very Strong
Summary: Barostim addresses a significant unmet need in heart failure treatment by offering a novel neuromodulation therapy.

Heart failure remains a leading cause of morbidity and mortality worldwide. Barostim's innovative use of neuromodulation to improve heart function offers a promising alternative for patients who are not adequately managed with existing therapies.

Competition
Aspect: First mover
Summary: CVRx is a pioneer in neuromodulation therapy for heart failure, with limited direct competition.

As the first company to introduce a neuromodulation device for heart failure, CVRx has the advantage of setting industry standards but also faces the challenge of educating the market and establishing reimbursement pathways.

Technical Challenge
Aspect: Moderate
Summary: The development and implantation of Barostim involve moderate technical complexity.

While the technology behind Barostim is sophisticated, the implantation procedure is less invasive than traditional cardiac surgeries, making it accessible to a broader range of patients and clinicians.

Patent
Aspect: Very Strong
Summary: CVRx holds robust patents protecting its Barostim technology.

The company's comprehensive patent portfolio safeguards its proprietary technology, providing a significant barrier to entry for potential competitors and ensuring a period of market exclusivity.

Financing
Aspect: Well-funded
Summary: CVRx has secured substantial funding, including a successful IPO and subsequent financing rounds.

The company's financial resources, bolstered by its IPO and additional capital raises, provide the necessary support for product development, commercialization efforts, and market expansion strategies.

Regulatory
Aspect: 510k/PMA + Reimbursement
Summary: Barostim has received FDA approval and favorable reimbursement decisions.

The FDA's approval of Barostim, along with positive reimbursement determinations, underscores the device's clinical efficacy and economic value, paving the way for broader acceptance among healthcare providers and payers.

Opportunity Rollup

Odds of Success
2.95
Peak Market Share
3.55
Segment CAGR
5.8%
Market Segment
Cardiac Assist Devices
Market Sub Segment
Neuromodulation Devices
Year Post Launch Market Penetration (%)
1 0.18
2 0.53
3 1.24
4 2.48
5 3.55

Key Takeaway

CVRx's Barostim device addresses a critical need in heart failure treatment with strong leadership, robust patent protection, and favorable market conditions, positioning the company for significant growth.